MASH Session: Farnborough International Ready for Take-Off

Adapting to a New World

28 September 2020

We believe in the power of face-to-face events, and whilst our reopening has been delayed, we are still working with our organisers to reschedule events and taking enquiries for 2021 and beyond.

Farnborough International's Venue Director, Michael Watton, spoke to MASH Media's Martin Fullard about how we’ve collaborated with our organisers to adapt to the new era of events.

"We are working closely with our clients, collaboratively, to adapt to this new world. We are an event organiser ourselves and that position as an organiser and venue gives us a unique perspective of the challenges we’re facing.”

“This period has accelerated the need for the adoption of new technologies, but it doesn’t replace the fundamentals of what we do…Meeting face-to-face is a unique way of communicating – whether it’s to educate, network, inform, market or transact.”

Watch the full interview here:   

Click here to find out more about our reopening plans and safety guidance for organisers.

Related articles

Farnborough International: 2022 Venue & Event Trends

As we head into 2022, our team of meeting and events experts have shared the biggest trends and predictions for the industry over the next 12 months.

Space-Comm Expo readies for 2022 growth following standout first year at Farnborough International

Hot on the heels of a successful debut, Space-Comm Expo is already gearing up for a triumphant return in 2022.

Gareth Rogers on rediscovering events

Farnborough International's CEO Gareth Rogers spoke to Mash Media at the Event Production Show on the return to live events with the first exhibition in the UK to reunite the industry.


Complete the form below to get your copy

* This field is mandatory

* This field is mandatory

* This field is mandatory

* This field is mandatory

By checking you agree that you have read our Privacy policy

* Please check this to accept privacy Policy

By ticking this box you are opting in to receiving email communications from us.

* Please Complete Recaptcha