sticky-image

You see the value they create, the experiences that they offer, the smiles on the faces

04 June 2020

Dan Thurlow, Director of Exhibitions at SEC Glasgow talks to Farnborough’s Lucy Spensley on the power of exhibitions, current industry collaboration and the first successful event that will build confidence for future events.

Dan, family man and (currently frustrated) Leeds United fan is passionate about events. Prior to working with SEC Glasgow, Dan spent 20 years running trade events in the UK and Russia/former Soviet States, so he has great perspective from both an organiser and venue. Dan's seen a vast array of exhibitions bringing different audiences together, he explains “one

day we have thousands of optometrists at a conference, the next we had the BBC Good Food Show running in our exhibition halls…and then later that night, we have U2 playing”.

He adds “You have these thousands of people, almost these of the three different communities, all with their respective shared interests, all rubbing shoulders on the concourse or getting a drink...”

“You see the value they create. You see the experiences that they offer. And you see the smiles on the faces.”

As Chair of the AEV (Association of Event Venues), Dan highlights the impactful collaborative work taking place “This is not being driven by any one group of people or any one venue or any one set of organizers. Everybody is literally looking at it and saying, right, what part do we play?”

Looking towards a positive return “The next event to happen, we all want it to be a success because if that one is a success, it will breed confidence among the wider industry and that will be the first step on the path to getting back to where we need to be.”

Watch the full interview here:

 

Join the conversation, follow us on social @Farnborough_Int and #WeLoveEvents.

Related articles

2021 Events Get The Green Light From May

The Government’s recent roadmap to cautiously ease lockdown, coupled with the success of the vaccine programme brings a greater sense of confidence that 2021 will feel closer to normal and our industry is showing tenacity. Here at Farnborough International Exhibition and Conference Centre we are working in partnership with a number of event organisers who feel strongly that, in a COVID safe environment, the return to live events – subject to reaching the roadmap milestones – will be seized upon.

Carlo Zoccali Announced as Venue Director of Farnborough International Exhibition and Conference Centre

Following the announcement that Michael Watton is to take early retirement, Farnborough International Ltd announces Carlo Zoccali as Venue Director.

Michael Watton, Farnborough International Venue Director, to Retire

After a very successful five years with Farnborough International, Michael Watton, Venue Director, has made the decision to take early retirement.

DOWNLOAD OUR BROCHURE TODAY

Complete the form below to get your copy

* This field is mandatory

* This field is mandatory

* This field is mandatory

* This field is mandatory

By checking you agree that you have read our Privacy policy

* Please check this to accept privacy Policy

By ticking this box you are opting in to receiving email communications from us.

* Please Complete Recaptcha