sticky-image

Adapting to a New World

28 September 2020

We believe in the power of face-to-face events, and whilst our reopening has been delayed, we are still working with our organisers to reschedule events and taking enquiries for 2021 and beyond.

Farnborough International's Venue Director, Michael Watton, spoke to MASH Media's Martin Fullard about how we’ve collaborated with our organisers to adapt to the new era of events.

"We are working closely with our clients, collaboratively, to adapt to this new world. We are an event organiser ourselves and that position as an organiser and venue gives us a unique perspective of the challenges we’re facing.”

“This period has accelerated the need for the adoption of new technologies, but it doesn’t replace the fundamentals of what we do…Meeting face-to-face is a unique way of communicating – whether it’s to educate, network, inform, market or transact.”

Watch the full interview here:   


Click here to find out more about our reopening plans and safety guidance for organisers.

Related articles

New technology, new products, new thinking, new learning; that’s what makes events great

We spoke to Shaun Hinds, Chief Executive at Manchester Central about the value of real life events, the new era of events embracing digitisation and the future of the face-to-face events industry.

I love seeing the joy of getting communities together

We spoke to Mike Seaman, CEO and Co-Founder of Raccoon Events, home of the award-winning National Running Show, about his love for exhibitions, bringing communities together and looking forward to an exciting 2021.

The future of events is very, very bright

Chris Skeith, the Chief Executive Officer of the AEO (Association of Event Organisers) talks to Farnborough about growing recognition of the industry, the power of collaboration and the bright future ahead for events.

DOWNLOAD OUR BROCHURE TODAY

Complete the form below to get your copy

* This field is mandatory

* This field is mandatory

* This field is mandatory

* This field is mandatory

By checking you agree that you have read our Privacy policy

* Please check this to accept privacy Policy

By ticking this box you are opting in to receiving email communications from us.

* Please Complete Recaptcha