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MASH Session: Farnborough International Ready for Take-Off
Adapting to a New World
28 September 2020
We believe in the power of face-to-face events, and whilst our reopening has been delayed, we are still working with our organisers to reschedule events and taking enquiries for 2021 and beyond.
Farnborough International's Venue Director, Michael Watton, spoke to MASH Media's Martin Fullard about how we’ve collaborated with our organisers to adapt to the new era of events.
"We are working closely with our clients, collaboratively, to adapt to this new world. We are an event organiser ourselves and that position as an organiser and venue gives us a unique perspective of the challenges we’re facing.”
“This period has accelerated the need for the adoption of new technologies, but it doesn’t replace the fundamentals of what we do…Meeting face-to-face is a unique way of communicating – whether it’s to educate, network, inform, market or transact.”
Watch the full interview here:
Click here to find out more about our reopening plans and safety guidance for organisers.