Farnborough International Exhibition and Conference Centre welcomed back Screwfix LIVE to the venue for the 4th edition of its ever popular DIY show. In what was its most successful show to date, the event saw over 135 top brands showcasing their latest products to tradespeople, DIY enthusiasts and their families.

The Farnborough International team has worked with Screwfix since 2013 on all aspects of the show from site build through to visitor management. The event makes use of the venue’s 3,000 sqm Hall 5 space plus two additional 2,000 sqm temporary structures supplied by Mar-Key Group. The operations team’s extensive knowledge of creating events using temporary structures made the process simple for the Screwfix Live organisers.

Farnborough International Event Manager noted:

“With the construction of temporary structures comes the requirement for air conditioning, electrics and lighting. We managed the entire process co-ordinating with our contractors to work together so that to the organiser, it was just another permanent facility.”

The team worked closely with Brintex, the show organiser, on the planning and the build schedule to ensure the site build went as smoothly as possible.  Everything was planned to the finest detail from stand build, provision of electricity and other services, installation of PA System, catering and delivery of Screwfix and exhibitor stock. On live days, Farnborough International managed the car parking and traffic management which saw over 2,500 cars per day visiting the venue. This involved close liaison with our contractor, the erection for signage on local roads and managing traffic marshals in car parks and outside the site.”

“It’s a major logistical operation to make sure the event is ready on the day. It’s a team effort with the organisers to co-ordinate with the various suppliers to all work together to deliver the event.”

Screwfix said:

“Screwfix Live has been a great success breaking records in terms of both visitor numbers and exhibitors. The Farnborough International Exhibition and Conference Centre works really well for us in attracting our southern region target market and for its flexibility. Furthermore, the professionalism of the team at Farnborough International makes hosting the show at the venue effortless.”

THE FACTS:

• Client: Screwfix Direct Ltd
• Location: Hall 5 plus temporary structures on west car park
• Build: 6 days (temporary structure), 2 days (Hall 5)
• Show Dates: Friday 30th September - Sunday 2nd October
• Organiser: Brintex

Farnborough International managed:

• Temporary structure construction
• Provision of air conditioning, lighting and power
• Cleaning & waste management
• Traffic management & parking
• On-site security
• On-site branding
• Catering